Shara, Company

SHARA came into inception in 1994, the name was conceived putting the first two alphabets of Shalini , Rajiv and Arushi , a small family with great dreams. Over the years we have been contacted by girls, boys, men and women across the globe, who have the name SHARA, they ask us how we got the name and we ask them the same, we have found out over these last 10 years that the name has a meaning in lot of old testaments and texts and books. In 1978, Rajiv Sirohi, started his career in International Marketing, working closely with the handicrafts sector, exporting products created, crafted and produced in this sector to the international market, traveled all over the globe to promote the products and developed a passion, interpreting European and American fashion to gifted artisans and craftsmen in the cottage handicraft industry in India, the efforts were sometimes rewarding and sometimes huge failures, but he never gave up. With the same zeal and passion he started out on his own with a few friends and had his own enterprise in partnership, starting with Rs. 5000 (US$ 100) but a grit and vision to take over the world! After 14 years in this enterprise, which brought in the best names all over the world to work with like Debenhams, Her tie, Haase, Katag, Manor, Breuninger, Galeries Lafayette, Galleries Nouvelle, Sarmag, Pier Imports, Ahlens, Ikea, JC Penney and so on. The time had come to redefine and rejuvenate to meet the coming changes in the world, we worked with a telex then and a fax was a novelty! The digital world and internet was arriving. Now in 2009, having anticipated the economic meltdown, we are focused, to give the best product and best value for money to our customers. The passion with the handicrafts of India has only grown over the years, the learning experience has been even more, the desire to improve with each new problem, the delicate observation and balancing of relationship with our dear clients increasing with the new challenges. We take this opportunity to thank all the outstanding individuals who have come in contact with us, over the years and blessed us with their views, criticism, business, blessings and love. We sincerely wish the best in their lives and pray that abundance may shower upon them in love, health, goodness, wealth. We invite all those who have a interest in buying Indian handicrafts to associate with us and experience the pleasure of our rich experience, and our deep desire to look after their interest with the utmost care. When you buy a Indian handicraft, you do a favor to keep the tradition alive, you look after so many families who have their daily bread based on every single piece that you buy, we try to make this happen with your blessings.